E-Commerce in Automotive Aftermarket - How can businesses cope with COVID-19

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According to a report by P&S Intelligence, the global e-commerce in automotive aftermarket is predicted to generate a revenue of $292.6 billion by 2030, and is expected to witness a robust growth, of 23.3% CAGR, during the time period 2020–2030. This is due to the rising customer awareness regarding several vehicles parts and their specifications and convenience, growth of the overall automotive aftermarket, increasing number of do-it-yourself (DIY) customers, growth in average age of vehicles, and surging number of road accidents.

On the basis of channel, the e-commerce in automotive aftermarket is divided into direct-to-consumer and third-party retailer, between which, the latter division held the larger share of the market during 2014–2019 and is predicted to account for the highest revenue share in the coming years as well. This can ascribed to the increasing penetration of aftermarket sales operations by e-tailing companies, such as eBay Inc., Amazon.com Inc., and Alibaba Group Holding Ltd.

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In terms of component, the e-commerce in automotive aftermarket is categorized into drive transmission and steering parts, engine parts, equipment, suspension & braking parts, electrical parts, and miscellaneous parts. The equipment category is projected to register the fastest growth in the near future, owing to the growing number of DIY customers in the domain and the increasing requirement for the installation of accessories and parts that are intended to enhance the performance of the vehicles, improve the look, add comfort, and add more functions.

When geographical scenario is considered, the Asia-Pacific (APAC) region accounted for the major revenue share of the e-commerce in automotive aftermarket during 2014–2019, and the region is also projected to witness the highest CAGR in the years to come. This is due to the surging sales of automobiles in developing countries. Moreover, the increase in the gross domestic product and rise in disposable income of people are also leading to the growth of the market in APAC.

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The players operating in the e-commerce in automotive aftermarket are engaging in partnerships with each other for enhancing their presence in the industry. For example, Alibaba Group Holding Ltd. entered into a partnership with FAW Group in January 2020, with the aim of creating next generation intelligent connected vehicles in China. Under the agreement, FAW Group will make use of the former company’s open mobility platform, Banma Network Technology.

The major companies in the e-commerce in automotive aftermarket are Robert Bosch GmbH,DENSO CORP., Delphi Technologies PLC, ZF Friedrichshafen AG,Valeo SA, Continental AG, Amazon.com Inc., HELLA GmbH & Co. KGaA, Meritor Inc., eBay Inc., U.S. Auto Parts Network Inc., AutoZone Inc., Alibaba Group Holding Ltd., BuyAutoParts.com, Advance Auto Parts Inc., and Genuine Parts Co.

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