Automotive Software Market– Global Forecast to 2030

Automobiles are no longer merely a system of interconnected cogwheels, belts, and other mechanical parts but a complex interplay of electronic sensors and systems. With technological advancements aimed at making the job of the driver easier, so that as much attention as possible is on the road, and offering passengers more comfort and convenience, a number of electronic systems and sensors have become an important part of vehicles. As a result, the usage of sophisticated software is no longer limited to the electronic control unit (ECU), for controlling fuel injection and sparkplug operations, for instance, but has expanded to a whole range of cutting-edge systems, such as advanced driver-assistance systems (ADAS) and digital instrument clusters.

Automotive Software Market Outlook


Therefore, with the increasing complexity in the functioning of vehicles, P&S Intelligence has forecast a high 12.4% CAGR for the automotive software market during 2020–2030 (forecast period). At this rate, the revenue generated by software vendors will likely rise to $78,894.2 million in 2030 from $28,214.6 million in 2019. One of the key reasons advanced system and software integration in vehicles has become important is the rising incidence of road accidents, which kill over 1 million people every year, as per the World Health Organization (WHO).

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Sadly, being a result of human error, including over-speeding, talking on the phone while driving, falling asleep on the wheel, and keeping a lesser distance from the vehicle in front than required, most of the accidents are preventable. Therefore, the demand for connectivity and safety features, such as navigation, traffic and collision warnings, drowsiness monitoring, automatic braking, and lane and parking assist, is rising. For such features, an array of sensors, such as radar, LiDAR, and camera sensors, are integrated, and the data generated by them is displayed on digital instrument clusters, all of which are ultimately dependent on computer software.

With improvements in technology, all such software can now be updated without the need to plug-in the software data bank into the vehicle’s computer. This is being accomplished via the over-the-top (OTT) technology, which uses the vehicle-to-infrastructure (V2I) connectivity to update the software. It essentially connects the automobile to the software vendor via the former’s Wi-Fi network, so that software updates can be done on the go. These updates are not only available for infotainment, connectivity, and security software but also the programs that control the vehicle at the mechanical level, such as suspension and engine settings.

Asia-Pacific (APAC) dominated the automotive software market during 2014–2019 (historical period), and it is expected to continue this trend during the forecast period. This is attributed to the huge automotive production and sales figures in China, South Korea, Japan, and India. Moreover, as per the WHO, most of the road accident fatalities occur in low- and middle-income countries, many of which are located in APAC. Therefore, the increasing focus on enhancing the safety aspect of automobiles in regional countries is propelling the integration of ADAS and other related systems in vehicles.

Hence, with the growing complexity of automobiles, both as a result of and reflected in the integration of cutting-edge sensors and electronic systems in them, the demand for the enabling software is increasing.

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